Five things you should know about YouTube marketing.

5 Things You Should Know About YouTube Marketing for Business

Video marketing is here to stay and it’s no secret that YouTube dominates the world. A trustworthy study performed by Cisco predicted that by the end of 2020, about 82 percent of all consumer Internet traffic in the world will be via video. Wow! That means that your company must capitalize on this powerful marketing video … Continue reading 5 Things You Should Know About YouTube Marketing for Business

Instagram Marketing Tips

7 Instagram Marketing Tips for Immediate Results

So, what is all the buzz about Instagram anyway? It's a mobile-friendly, super trendy platform with newly minted Instagram TV, Instagram Live Streams, Hashtags, Tagging, Followers, Instagram Stories, Square videos, and lots of other features. As a small business owner you’re probably overwhelmed already, right? Are you wondering where to even begin? Well, fear not! … Continue reading 7 Instagram Marketing Tips for Immediate Results

Diversification

Small Business Diversification: When to Bet and When to Fold

Diversification. We hear this term a lot. It’s a word primarily associated with finance that has managed to sneak its way into marketing, politics, education, art, and everyday life. Like so many other buzzwords---synergy, globalization, sustainability---the term has begun to lose its punch. So, is diversification---more importantly, small business diversification---a worthwhile technique that business owners … Continue reading Small Business Diversification: When to Bet and When to Fold