Content marketing helps you build sales by building relationships. Image by Diggity Marketing from Pixabay.

Create Relationships to Drive Sales with Content Marketing

Johns Hopkins University conducted a study to find out which Super Bowl ads were the most popular and why. It turns out people felt a greater connection to the stories in the ad, rather than any supermodels or celebrity endorsements. That’s one of the reasons Content Marketing has become so prevalent on the Internet. Instead … Continue reading Create Relationships to Drive Sales with Content Marketing

Five things you should know about YouTube marketing.

5 Things You Should Know About YouTube Marketing for Business

Video marketing is here to stay and it’s no secret that YouTube dominates the world. A trustworthy study performed by Cisco predicted that by the end of 2020, about 82 percent of all consumer Internet traffic in the world will be via video. Wow! That means that your company must capitalize on this powerful marketing video … Continue reading 5 Things You Should Know About YouTube Marketing for Business

Part 2: Instagram Marketing Tips to Put Your Business on the Map

Welcome back! Last post we brought you the first three of seven useful Instagram marketing tips that your small business can start using right now to see immediate results. These last four tips should really give you some business super powers and help put you on the map. Learn Instagram for Business Right Now! So, … Continue reading Part 2: Instagram Marketing Tips to Put Your Business on the Map

Instagram Marketing Tips

7 Instagram Marketing Tips for Immediate Results

So, what is all the buzz about Instagram anyway? It's a mobile-friendly, super trendy platform with newly minted Instagram TV, Instagram Live Streams, Hashtags, Tagging, Followers, Instagram Stories, Square videos, and lots of other features. As a small business owner you’re probably overwhelmed already, right? Are you wondering where to even begin? Well, fear not! … Continue reading 7 Instagram Marketing Tips for Immediate Results

The science behind trusting our gut.

The Science Behind Trusting Our Gut & Following Intuition

That voice in the back of your mind. Those butterflies in your stomach. The feeling you just can’t shake. Intuition, though we may not always recognize it, makes itself known in a number of ways. Sometimes it comes as a creeping feeling that builds itself up as we go about our day. Other times, it … Continue reading The Science Behind Trusting Our Gut & Following Intuition

How To Spot A Digital Marketing Con Artist

3 Tips on How To Spot A Digital Marketing Con Artist

“Youth is easily deceived because it is quick to hope.” ― Aristotle A Digital Sucker Born Every Minute? You may already know this, but it's not uncommon for a business to get ripped off by a digital marketing con artist. (Apparently, thieves have to make a living, too!) The con artist is short for “Confidence Artist," … Continue reading 3 Tips on How To Spot A Digital Marketing Con Artist

Ad Campaign Fails

Big Ad Campaign Fails And What Small Businesses Can Learn From Them

Technology easily creates a space where poorly thought out content can spread like wildfire and easily be taken out of context. This landscape is hard enough to navigate as an average person wandering around social media. Just imagine how much rougher that terrain gets when you’re trying to appeal to a large and diverse audience. … Continue reading Big Ad Campaign Fails And What Small Businesses Can Learn From Them

Digital Marketing Tactics for Small Business Success in 2018

Owning your own business is hard work. And staying ahead of the latest digital trends and marketing opportunities can leave you feeling like David taking on Goliath. Where do you even begin? Building upon Part I of this topic, we’ve compiled a list of some of the best digital marketing tactics that can help you … Continue reading Digital Marketing Tactics for Small Business Success in 2018

Diversification

Small Business Diversification: When to Bet and When to Fold

Diversification. We hear this term a lot. It’s a word primarily associated with finance that has managed to sneak its way into marketing, politics, education, art, and everyday life. Like so many other buzzwords---synergy, globalization, sustainability---the term has begun to lose its punch. So, is diversification---more importantly, small business diversification---a worthwhile technique that business owners … Continue reading Small Business Diversification: When to Bet and When to Fold

3 FREE Digital Marketing Tactics for Small Businesses in 2018

As technology continues to grow, it becomes an ever-greater part of our lives. And keeping up with new digital marketing trends and opportunities can sometimes feel like a full-time job in itself. As a busy small business owner, you likely already juggle more tasks than you should, which means marketing and self-promotion can sometimes take a hit. … Continue reading 3 FREE Digital Marketing Tactics for Small Businesses in 2018