Five things you should know about YouTube marketing.

5 Things You Should Know About YouTube Marketing for Business

Video marketing is here to stay and it’s no secret that YouTube dominates the world. A trustworthy study performed by Cisco predicted that by the end of 2020, about 82 percent of all consumer Internet traffic in the world will be via video. Wow! That means that your company must capitalize on this powerful marketing video … Continue reading 5 Things You Should Know About YouTube Marketing for Business

Diversification

Small Business Diversification: When to Bet and When to Fold

Diversification. We hear this term a lot. It’s a word primarily associated with finance that has managed to sneak its way into marketing, politics, education, art, and everyday life. Like so many other buzzwords---synergy, globalization, sustainability---the term has begun to lose its punch. So, is diversification---more importantly, small business diversification---a worthwhile technique that business owners … Continue reading Small Business Diversification: When to Bet and When to Fold

Photo by Igor Ovsyannykov on Unsplash

Dress for Success: The Working Woman’s Professional Wardrobe

It’s a daily struggle for most working women without a uniform, an asset during those precious morning minutes before the race to the office. What to wear to work? In the perfect world, it wouldn’t matter if it was yoga pants or a power suit, as long as you worked hard and were good at your job. … Continue reading Dress for Success: The Working Woman’s Professional Wardrobe

It starts with a smile.

Customer Service: So Much More Than a Buzzword

When I was in Junior High School, our family took a vacation on a Royal Caribbean cruise. It was magical. Where else do you have access to unlimited ice cream, pizza, and a swimming pool within a few feet of each other at the age of 13? It was the happiest place I had ever … Continue reading Customer Service: So Much More Than a Buzzword

Get Organized-Image courtesy of Pixabay

New Year, New You: 4 Tips to Get Organized Now

How many time have you told yourself, "I'm going to get organized NOW!", only to find that it's so much easier said than done? Even as I write this, a post meant to give motivating advice on how to combat life’s literal and figurative clutter, I can see from the corner of my eye an ominous … Continue reading New Year, New You: 4 Tips to Get Organized Now

New Year Resolutions

An Inaugural “Toast Post” to Kick Off the New Year

I don't believe in New Year resolutions. There, I said it... Not only do we tend to over-promise and under-deliver, but the term resolution always seems to resonate with an eventual expiration date. "This year I'm going to muster the willpower to overcome my chocolate addiction," only to be met with the perfect storm of … Continue reading An Inaugural “Toast Post” to Kick Off the New Year