Johns Hopkins University conducted a study to find out which Super Bowl ads were the most popular and why. It turns out people felt a greater connection to the stories in the ad, rather than any supermodels or celebrity endorsements. That’s one of the reasons Content Marketing has become so prevalent on the Internet. Instead … Continue reading Create Relationships to Drive Sales with Content Marketing
"If you love what you do, you’ll never work another day in your life." This is one of those expressions a person hears and then thinks I hope one day I can say that to someone and actually mean it. And while the saying itself is not inherently misleading, and is, in fact, full of … Continue reading The Power of Passion: Can You Learn to Love Work Even if You Hate Your Job?
It’s a daily struggle for most working women without a uniform, an asset during those precious morning minutes before the race to the office. What to wear to work? In the perfect world, it wouldn’t matter if it was yoga pants or a power suit, as long as you worked hard and were good at your job. … Continue reading Dress for Success: The Working Woman’s Professional Wardrobe
The month of March means different things to different people. For us, it’s a seasonal reminder that change is on the horizon. Cold weather, off-kilter circadian rhythms, and a grumpiness fueled by vitamin-D deficiency will soon be replaced by brave tulip bulbs, warm sunshine, and beckoning muddy puddles. It’s a time that welcomes transformation and … Continue reading Is It Time for a Change? Six Tips for Small Businesses to Consider
We all know that one person. The one who despite deadlines and curveballs manages to get their work done early, always appears calm and composed, and somehow still has time for leisure and vacation. It's a little infuriating. How do they do it?! How do they maintain increased productivity in today's world of constant stress … Continue reading Working Hard or Hardly Working? Simple Steps for Increased Productivity