There’s nothing like putting a little hair on your chest, eh? Some prefer a shot of Crown, while others opt for a pure adrenaline rush. Can’t we choose both? You’re right, the whiskey probably isn’t a great idea whilst operating one of these highly-capable machines, but it was a thought worth...
Sure, any off-roader appreciates a dusty, muddy, tough-terrain-filled weekend with the indestructible Wrangler or feisty Samurai. But there’s more than one way to boost excitement and satisfy an adventurous spirit. The powersports industry – comprised of ATVs, side-by-side vehicles (SSV),...
Indisputably, the powersports market continues to expand its consumer reach annually, with tens of thousands of units sold across the ATV, side-by-side (SSV), motorcycle, powerboat, personal watercraft (PWC), and snowmobile categories. In particular, four wheelers have taken the world by storm—UTV...
Optimus Ride and Polaris will work together over the next two years to bring these new fully autonomous vehicles to market by the second half of 2023. Once development is complete, the two companies will partner to deploy the driverless vehicles at sites across the country.
The virus brought BRP Inc. an unexpected windfall, with throngs of first-time customers riding out the pandemic on Sea-Doos, snowmobiles and all-terrain vehicles. It’s betting that greener machines can help sustain the growth.
With heightened interest in outdoor recreation activities and ways to social distance, consumer demand for new boats surged across the country in 2020. The National Marine Manufacturers Association (NMMA), representing North American recreational boat, engine and marine accessory manufacturers,...