Owning your own business is hard work. And staying ahead of the latest digital trends and marketing opportunities can leave you feeling like David taking on Goliath. Where do you even begin? Building upon Part I of this topic, we’ve compiled a list of some of the best digital marketing tactics that can help you … Continue reading Digital Marketing Tactics for Small Business Success in 2018
As technology continues to grow, it becomes an ever-greater part of our lives. And keeping up with new digital marketing trends and opportunities can sometimes feel like a full-time job in itself. As a busy small business owner, you likely already juggle more tasks than you should, which means marketing and self-promotion can sometimes take a hit. … Continue reading 3 FREE Digital Marketing Tactics for Small Businesses in 2018
In a world ruled by abbreviated text-talk, typo-riddled emails, and playful emojis, have we lost the skills needed for quality letter writing? There’s no arguing that digital correspondence has incredible advantages. It allows us to connect with people all over the world, share new ideas and information almost instantaneously, and even work remotely. The possibilities … Continue reading The Art of Letter Writing: Polishing an Old Skill in a Digital World
Creating a spectacular marketing campaign for a non-profit organization with limited resources might feel like an impossible magic trick. With your organization’s mission in mind and donor dollars on the line, where do you even begin? Here are some non-profit marketing tips---no magic wand necessary! Tell a Story One of the best tools a nonprofit … Continue reading Effective Marketing on a Non-Profit Budget: It’s Possible!
The month of March means different things to different people. For us, it’s a seasonal reminder that change is on the horizon. Cold weather, off-kilter circadian rhythms, and a grumpiness fueled by vitamin-D deficiency will soon be replaced by brave tulip bulbs, warm sunshine, and beckoning muddy puddles. It’s a time that welcomes transformation and … Continue reading Is It Time for a Change? Six Tips for Small Businesses to Consider
Let's Get Personal Have you ever met someone and thought “Whoa, that dude really needs a hobby”? My father is one of those people. Not like he’s wound real tight or incapable of relaxing---quite the opposite, actually. He’s affable, easy going, has a razor-sharp wit, great intuition…and very little life outside of work. Now, the … Continue reading The Power of Passion: A Personal Hobby Is Crucial to Your Life Outside of Work
Valentine’s Day is on the horizon and we’re officially entering the month of commercialized affection. Despite your feelings about this holiday season, now is a good time to reexamine the ways in which your business is spreading the love. Saying you're supporting local businesses or charities is great. But here are some ways to show … Continue reading Spread the Love: Supporting Local Businesses