Johns Hopkins University conducted a study to find out which Super Bowl ads were the most popular and why. It turns out people felt a greater connection to the stories in the ad, rather than any supermodels or celebrity endorsements. That’s one of the reasons Content Marketing has become so prevalent on the Internet. Instead … Continue reading Create Relationships to Drive Sales with Content Marketing
It's easy to overlook the significance of Labor Day. With all the stress and clutter of everyday life, the holiday often gets dismissed as simply a long weekend marking the end of summer. But Labor Day represents much more than that. It stands to honor the achievements of the American workforce and the contributions it … Continue reading Labor Day Food for Thought: Is Involuntary Part Time Work More Than a Trend?
That voice in the back of your mind. Those butterflies in your stomach. The feeling you just can’t shake. Intuition, though we may not always recognize it, makes itself known in a number of ways. Sometimes it comes as a creeping feeling that builds itself up as we go about our day. Other times, it … Continue reading The Science Behind Trusting Our Gut & Following Intuition
“Youth is easily deceived because it is quick to hope.” ― Aristotle A Digital Sucker Born Every Minute? You may already know this, but it's not uncommon for a business to get ripped off by a digital marketing con artist. (Apparently, thieves have to make a living, too!) The con artist is short for “Confidence Artist," … Continue reading 3 Tips on How To Spot A Digital Marketing Con Artist
“You’ve got to have ambition!” You’ve heard it before… if you want to succeed in business, you better have enough ambition to push you to the top. Ambition is that driving force that won’t let you quit until you’ve reached your goal. So it can’t be a bad thing…right? Actually, too much ambition or ambition … Continue reading Climbing with Ambition: When Is Too Much of a Good Thing, Bad?
Diversification. We hear this term a lot. It’s a word primarily associated with finance that has managed to sneak its way into marketing, politics, education, art, and everyday life. Like so many other buzzwords---synergy, globalization, sustainability---the term has begun to lose its punch. So, is diversification---more importantly, small business diversification---a worthwhile technique that business owners … Continue reading Small Business Diversification: When to Bet and When to Fold
As technology continues to grow, it becomes an ever-greater part of our lives. And keeping up with new digital marketing trends and opportunities can sometimes feel like a full-time job in itself. As a busy small business owner, you likely already juggle more tasks than you should, which means marketing and self-promotion can sometimes take a hit. … Continue reading 3 FREE Digital Marketing Tactics for Small Businesses in 2018
Creating a spectacular marketing campaign for a non-profit organization with limited resources might feel like an impossible magic trick. With your organization’s mission in mind and donor dollars on the line, where do you even begin? Here are some non-profit marketing tips---no magic wand necessary! Tell a Story One of the best tools a nonprofit … Continue reading Effective Marketing on a Non-Profit Budget: It’s Possible!
It’s a daily struggle for most working women without a uniform, an asset during those precious morning minutes before the race to the office. What to wear to work? In the perfect world, it wouldn’t matter if it was yoga pants or a power suit, as long as you worked hard and were good at your job. … Continue reading Dress for Success: The Working Woman’s Professional Wardrobe
The month of March means different things to different people. For us, it’s a seasonal reminder that change is on the horizon. Cold weather, off-kilter circadian rhythms, and a grumpiness fueled by vitamin-D deficiency will soon be replaced by brave tulip bulbs, warm sunshine, and beckoning muddy puddles. It’s a time that welcomes transformation and … Continue reading Is It Time for a Change? Six Tips for Small Businesses to Consider