Diversification

Small Business Diversification: When to Bet and When to Fold

Diversification. We hear this term a lot. It’s a word primarily associated with finance that has managed to sneak its way into marketing, politics, education, art, and everyday life. Like so many other buzzwords---synergy, globalization, sustainability---the term has begun to lose its punch. So, is diversification---more importantly, small business diversification---a worthwhile technique that business owners … Continue reading Small Business Diversification: When to Bet and When to Fold

Is It Time for a Change? Six Tips for Small Businesses to Consider

The month of March means different things to different people. For us, it’s a seasonal reminder that change is on the horizon. Cold weather, off-kilter circadian rhythms, and a grumpiness fueled by vitamin-D deficiency will soon be replaced by brave tulip bulbs, warm sunshine, and beckoning muddy puddles. It’s a time that welcomes transformation and … Continue reading Is It Time for a Change? Six Tips for Small Businesses to Consider

It starts with a smile.

Customer Service: So Much More Than a Buzzword

When I was in Junior High School, our family took a vacation on a Royal Caribbean cruise. It was magical. Where else do you have access to unlimited ice cream, pizza, and a swimming pool within a few feet of each other at the age of 13? It was the happiest place I had ever … Continue reading Customer Service: So Much More Than a Buzzword