Content marketing helps you build sales by building relationships. Image by Diggity Marketing from Pixabay.

Create Relationships to Drive Sales with Content Marketing

Johns Hopkins University conducted a study to find out which Super Bowl ads were the most popular and why. It turns out people felt a greater connection to the stories in the ad, rather than any supermodels or celebrity endorsements. That’s one of the reasons Content Marketing has become so prevalent on the Internet. Instead … Continue reading Create Relationships to Drive Sales with Content Marketing

Five things you should know about YouTube marketing.

5 Things You Should Know About YouTube Marketing for Business

Video marketing is here to stay and it’s no secret that YouTube dominates the world. A trustworthy study performed by Cisco predicted that by the end of 2020, about 82 percent of all consumer Internet traffic in the world will be via video. Wow! That means that your company must capitalize on this powerful marketing video … Continue reading 5 Things You Should Know About YouTube Marketing for Business

3 books for professionals for Back to School reading

Back to School Reading List: 3 Cornerstone Books for Professionals of Any Age

Summer is quickly drawing to a close and the smell of sharpened No. 2 pencils is filling the air. And you know what that means, right? It's time to buckle down and dig into some Back to School reading! Whether you spent the summer lazing by the pool or pressing your nose to the grind, … Continue reading Back to School Reading List: 3 Cornerstone Books for Professionals of Any Age

Instagram Marketing Tips

7 Instagram Marketing Tips for Immediate Results

So, what is all the buzz about Instagram anyway? It's a mobile-friendly, super trendy platform with newly minted Instagram TV, Instagram Live Streams, Hashtags, Tagging, Followers, Instagram Stories, Square videos, and lots of other features. As a small business owner you’re probably overwhelmed already, right? Are you wondering where to even begin? Well, fear not! … Continue reading 7 Instagram Marketing Tips for Immediate Results

Ad Campaign Fails

Big Ad Campaign Fails And What Small Businesses Can Learn From Them

Technology easily creates a space where poorly thought out content can spread like wildfire and easily be taken out of context. This landscape is hard enough to navigate as an average person wandering around social media. Just imagine how much rougher that terrain gets when you’re trying to appeal to a large and diverse audience. … Continue reading Big Ad Campaign Fails And What Small Businesses Can Learn From Them

Digital Marketing Tactics for Small Business Success in 2018

Owning your own business is hard work. And staying ahead of the latest digital trends and marketing opportunities can leave you feeling like David taking on Goliath. Where do you even begin? Building upon Part I of this topic, we’ve compiled a list of some of the best digital marketing tactics that can help you … Continue reading Digital Marketing Tactics for Small Business Success in 2018

3 FREE Digital Marketing Tactics for Small Businesses in 2018

As technology continues to grow, it becomes an ever-greater part of our lives. And keeping up with new digital marketing trends and opportunities can sometimes feel like a full-time job in itself. As a busy small business owner, you likely already juggle more tasks than you should, which means marketing and self-promotion can sometimes take a hit. … Continue reading 3 FREE Digital Marketing Tactics for Small Businesses in 2018

The Art of Letter Writing: Polishing an Old Skill in a Digital World

In a world ruled by abbreviated text-talk, typo-riddled emails, and playful emojis, have we lost the skills needed for quality letter writing? There’s no arguing that digital correspondence has incredible advantages. It allows us to connect with people all over the world, share new ideas and information almost instantaneously, and even work remotely. The possibilities … Continue reading The Art of Letter Writing: Polishing an Old Skill in a Digital World

Grammar Time - Source: pixabay.com

8 Grammar Mistakes You Should Avoid (Sometimes)

Careless grammatical errors can have a considerable effect on your credibility as a writer. Even simple mix-ups look sloppy and are confusing to readers. They imply that you were too lazy or careless to proofread your content. Some people may assume there is a lack in your education, therefore calling your hard work and research … Continue reading 8 Grammar Mistakes You Should Avoid (Sometimes)