Technology easily creates a space where poorly thought out content can spread like wildfire and easily be taken out of context. This landscape is hard enough to navigate as an average person wandering around social media. Just imagine how much rougher that terrain gets when you’re trying to appeal to a large and diverse audience. … Continue reading Big Ad Campaign Fails And What Small Businesses Can Learn From Them
Owning your own business is hard work. And staying ahead of the latest digital trends and marketing opportunities can leave you feeling like David taking on Goliath. Where do you even begin? Building upon Part I of this topic, we’ve compiled a list of some of the best digital marketing tactics that can help you … Continue reading Digital Marketing Tactics for Small Business Success in 2018
“You’ve got to have ambition!” You’ve heard it before… if you want to succeed in business, you better have enough ambition to push you to the top. Ambition is that driving force that won’t let you quit until you’ve reached your goal. So it can’t be a bad thing…right? Actually, too much ambition or ambition … Continue reading Climbing with Ambition: When Is Too Much of a Good Thing, Bad?
Diversification. We hear this term a lot. It’s a word primarily associated with finance that has managed to sneak its way into marketing, politics, education, art, and everyday life. Like so many other buzzwords---synergy, globalization, sustainability---the term has begun to lose its punch. So, is diversification---more importantly, small business diversification---a worthwhile technique that business owners … Continue reading Small Business Diversification: When to Bet and When to Fold
As technology continues to grow, it becomes an ever-greater part of our lives. And keeping up with new digital marketing trends and opportunities can sometimes feel like a full-time job in itself. As a busy small business owner, you likely already juggle more tasks than you should, which means marketing and self-promotion can sometimes take a hit. … Continue reading 3 FREE Digital Marketing Tactics for Small Businesses in 2018
In a world ruled by abbreviated text-talk, typo-riddled emails, and playful emojis, have we lost the skills needed for quality letter writing? There’s no arguing that digital correspondence has incredible advantages. It allows us to connect with people all over the world, share new ideas and information almost instantaneously, and even work remotely. The possibilities … Continue reading The Art of Letter Writing: Polishing an Old Skill in a Digital World
"If you love what you do, you’ll never work another day in your life." This is one of those expressions a person hears and then thinks I hope one day I can say that to someone and actually mean it. And while the saying itself is not inherently misleading, and is, in fact, full of … Continue reading The Power of Passion: Can You Learn to Love Work Even if You Hate Your Job?
Careless grammatical errors can have a considerable effect on your credibility as a writer. Even simple mix-ups look sloppy and are confusing to readers. They imply that you were too lazy or careless to proofread your content. Some people may assume there is a lack in your education, therefore calling your hard work and research … Continue reading 8 Grammar Mistakes You Should Avoid (Sometimes)
Creating a spectacular marketing campaign for a non-profit organization with limited resources might feel like an impossible magic trick. With your organization’s mission in mind and donor dollars on the line, where do you even begin? Here are some non-profit marketing tips---no magic wand necessary! Tell a Story One of the best tools a nonprofit … Continue reading Effective Marketing on a Non-Profit Budget: It’s Possible!
It’s a daily struggle for most working women without a uniform, an asset during those precious morning minutes before the race to the office. What to wear to work? In the perfect world, it wouldn’t matter if it was yoga pants or a power suit, as long as you worked hard and were good at your job. … Continue reading Dress for Success: The Working Woman’s Professional Wardrobe