Read how two expert HR professionals tackle the hiring process, as well as their tricks of the trade.

Finding the Right Employee – 7 Tips to Refine Your Hiring Process

Employees are the backbone of any company. They can affect a bottom line as much as any market force outside your company. That’s why, it’s critical to find employees who complement your organization. But, before a newly-hired employee can start the job, you first have to develop a solid job description, wade through a stack … Continue reading Finding the Right Employee – 7 Tips to Refine Your Hiring Process

Content marketing helps you build sales by building relationships. Image by Diggity Marketing from Pixabay.

Create Relationships to Drive Sales with Content Marketing

Johns Hopkins University conducted a study to find out which Super Bowl ads were the most popular and why. It turns out people felt a greater connection to the stories in the ad, rather than any supermodels or celebrity endorsements. That’s one of the reasons Content Marketing has become so prevalent on the Internet. Instead … Continue reading Create Relationships to Drive Sales with Content Marketing