“You’ve got to have ambition!” You’ve heard it before… if you want to succeed in business, you better have enough ambition to push you to the top. Ambition is that driving force that won’t let you quit until you’ve reached your goal. So it can’t be a bad thing…right? Actually, too much ambition or ambition … Continue reading Climbing with Ambition: When Is Too Much of a Good Thing, Bad?
Diversification. We hear this term a lot. It’s a word primarily associated with finance that has managed to sneak its way into marketing, politics, education, art, and everyday life. Like so many other buzzwords---synergy, globalization, sustainability---the term has begun to lose its punch. So, is diversification---more importantly, small business diversification---a worthwhile technique that business owners … Continue reading Small Business Diversification: When to Bet and When to Fold
As technology continues to grow, it becomes an ever-greater part of our lives. And keeping up with new digital marketing trends and opportunities can sometimes feel like a full-time job in itself. As a busy small business owner, you likely already juggle more tasks than you should, which means marketing and self-promotion can sometimes take a hit. … Continue reading 3 FREE Digital Marketing Tactics for Small Businesses in 2018
In a world ruled by abbreviated text-talk, typo-riddled emails, and playful emojis, have we lost the skills needed for quality letter writing? There’s no arguing that digital correspondence has incredible advantages. It allows us to connect with people all over the world, share new ideas and information almost instantaneously, and even work remotely. The possibilities … Continue reading The Art of Letter Writing: Polishing an Old Skill in a Digital World